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UFC GYM Global Franchise Convention
UFC GYM Convention 2027
February 17–19, 2027
Fontainebleau-Las Vegas, Las Vegas, Nevada
A special message from Bruce Buffer
What to expect
Global convention highlights
Three days. One global stage. An immersive experience showcasing the future of UFC GYM — how we're leveraging AI, the strategies driving our global brand forward, and the people building it.
The experience opens with an exclusive Welcome Cocktail Reception and closes with a private After Party at the UFC Performance Institute.
Speakers & panels
- Fighter Panel
- International Partner Panel
- Domestic Franchise Panel
- Special Guest & Keynote Speakers
Business & growth
- Franchise Growth & Strategy
- Managing Your P&L
- Sales Strategy
- Digital Marketing & AI Panel
Operations & performance
- Brand Protection
- Updated Operating System
- Compliance Field Audits & Visits
- Recovery
Off the agenda
UFC Performance Institute Tour & After Party
Opens with an exclusive Welcome Cocktail Reception. Closes Octagonside at the UFC Performance Institute.
Fontainebleau Las Vegas
Convention headquarters on the Las Vegas Strip. A discounted attendee room block is held for registered guests — book through the link in your registration confirmation email.
Questions
Frequently asked questions
Event basics
Registration
Travel & hotel
International attendees
Attire & events
Meals
Schedule & materials
Questions
Proudly sponsored by
OCTAGON LEVEL SPONSORS
LENGEND SPONSORS
CHAMPION SPONSORS
ULTIMATE SPONSORS
FIGHTER SPONSORS
Interested in sponsoring the 2027 UFC GYM Globaal Franchise Convention?
Contact us at convention2027@ufcgym.com
Secure your territory. Own the octagon.
Join franchisees, club leaders and partners for three days of training, strategy and connection at the center of the UFC GYM network.