UFC GYM Convention 2027

Agenda at a glance

GLOBAL CONVENTION HIGHLIGHTS

Three days. One global stage. An immersive experience showcasing the future of UFC GYM — how we're leveraging AI, the strategies driving our global brand forward, and the people building it.

The experience opens with an exclusive Welcome Cocktail Reception and closes with a private After Party at the UFC Performance Institute.

SIX TRACKS. THREE DAYS.

Innovation

UFC GYM AI
PWR Clinics
UFC GYM Jiu-Jitsu Franchise
Member App

Speakers & panels

Fighter Panel
International Partner Panel
Domestic Franchise Panel
Special Guest & Keynote Speakers

Business & growth

Franchise Growth & Strategy
Managing Your P&L
Digital Marketing & AI Panel
Member Retention

Operations & performance

Brand Protection
Updated Operating System
Compliance Field Audits & Visits
Recovery

Vendor expo

Vendor Trade Show Floor
Preferred Vendor Pricing & Financing Updates
Speed Networking

Closing session

Awards & Recognition
Action Items Recap & Ownership
Save the Date: Next Convention

Off the agenda

Two nights.

Welcome Reception

Meet, network, and celebrate the start of the convention. Cocktails, franchise leadership, and every operator in one room before the first session.

Fontainebleau Las Vegas

Official After Party

An exclusive Octagonside celebration at the UFC Performance Institute.

UFC Performance Institute

Fontainebleau Las Vegas

Convention headquarters on the Las Vegas Strip. A discounted attendee room block is held for registered guests — book through the link in your registration confirmation email.

Book your room